Partner Example: Lateral Fulfillment

Here's a real world example implementation of an Automator project for a private equity portfolio company Lateral Fulfillment, an enterprise logistics partner to rapid growth DTC ecommerce brands.

Imagine buying an entire Section 321 fulfillment brand, complete with premium website, lead magnets, demo funnel, and sales pipeline—without hiring a single in-house marketer, designer, or biz-dev rep.

That’s exactly what Lateral Fulfillment’s owners pulled off with our Automator Plan, swapping over +$100K/month in salaries for a smarter alternative to the typical 'do everything in house' model.

Unlike the usual vagu­­e “design refresh” stories, this case study shows the exact brand assets, funnel pages, and copy we built — plus the step-by-step process we used to educate, attract, and convert high-end DTC brands.

PE-owned logistics concept with no site, no content, and no sales infrastructure.	Full premium brand, mobile-first website, and 3-page consultation funnel live and converting.
Target DTC brands confused by Section 321 and unaware of cost-saving potential.	Educational lead magnets + explainer video walk prospects through Section 321 in minutes.
Faced a choice: build in-house (CMO $25K, Creative $26K, Biz-Dev $20K / mo) or find a smarter option.	$100 K+/mo in hires replaced by one Automator sprint; team focuses on closing deals, not building assets.
Zero credibility online; every partner intro required long explanation.	Positioning line “The Smarter Way to Fulfill to Your US Customers” and isometric process graphic deliver instant clarity and trust.
No repeatable lead flow—pure cold outreach and manual quoting.	Lead-gen funnel + product demo capture, nurture, and qualify DTC brands 24/7.
PE team worried about time-to-market and sunk cost.	Live, scalable growth OS ready for ads, outbound, and investor decks—built once, scales indefinitely.

Project Showcase

Case Study Details